Sun Po Trading Co. is a Hong Kong based eyewear sole distributor and wholesaler in Southeast Asia.
In 1991, Sun Po Trading Co. was founded. We started with our first OEM brand, “EXTREME”. For more than 25 years, EXTREME has built up a strong positive reputation among the eyewear industry.
Nine years after our company was founded, we decided to expand our business to eyewear trading and distribution. Since 2001, we started visiting the International Optical Fair Tokyo (IOFT), the Asia's leading optical trade fair in Japan, to gather the latest eyewear products from all over the world. At the same time, we started our first Japanese eyewear distribution, “Ti-feel”.
To further expand our business, we made our first eyewear export to Southeast Asia market in 2002, which includes Singapore and Kuala Lumpur. Over 15 years, the number of businesses working with us in these regions has increased significantly.
An year after we visited the International Optical Fair Tokyo (IOFT), we jumped one step further to Europe. Starting from 2002, we began visiting the “Mido Optical Fair”, the current largest international show dedicated to the global eyewear sector in Milan, Italy with more than 1,200 worldwide exhibitors and 52,000 qualified visitors from all over the world.
At the same year of 2002, we believed that Sun Po Trading Co. is ready to hold an eyewear exhibition itself. Therefore, by the end of that year, we held our first exhibition in Hong Kong. We are glad that most businesses have continued visiting our annual exhibition ever since.
In 2005, it is our fourth time visiting the International Optical Fair Tokyo (IOFT). We signed our first eyewear distribution contract with one of the most high-end eyewear brands in Japan, the “Factory 900”, led by designer Mr. Yoshinori Aoyama, advocating a concept called “THE FUTURE EYEWEAR”.
Since then, Sun Po Trading Co. proceeds to aim high, setting a target to lead its own industry by finding innovative and beautiful eyewear from all over the world. In 2006, it’s our first time visiting the Asian eyewear utopia – Fukui, Japan. We signed another high-end eyewear distribution contract with “NOVA Classic Collection – Hand Made Item”.
During the global financial crisis of 2008, most businesses went bankrupt or maintained conservative. However, we came out in an innovative and creative way to overcome such obstacles, which is to introduce a premium underground eyewear to Hong Kong’s market, the “Parasite Eyewear”. It is the first brand that revolutionized eyewear with its active “STEREO” holding system. We believed that Parasite Eyewear will bring us some new insights in the upcoming 10 years.
Few months after we signed a distribution contract with Parasite Eyewear, we started gaining more partnerships with European brands and Korean brands. The most astonishing European brand that we have partnered in 2009 is Blackfin Eyewear, one of the best quality titanium eyewear entirely hand made in Italy with excellent materials.
At the same time, Korean pop culture has started to influence many other Asian cultures. K-POP then turns itself into the Asian modern trend. We recognized such “Korean Wave” and started preparing ourselves for Korean eyewear brands. We first signed a distribution contract with HIARI Kids - OEM Eyewear.
Within a few years, we succeeded to make our first visit to Daegu International Optical Show (DIOPS) in South Korea. We learned more about Korean eyewear design after such visit. A Korean eyewear brand, “MoNo Design”, came into play after a few months. With its three-dimensional concept of “Basic, Trust, and Change”, MoNo Design offers a superior and comfortable eyewear to the market.
By the end of 2012, we made our first luxury horn frame eyewear distribution from Germany, “Freddie Wood”, bringing Sun Po Trading Co. to a whole new level. It opened up our luxury line providing an eyewear that has classic craftsmanship with modern methods. It uses high quality selections of wood, silk, genuine stones, titanium and gold for its production.
In 2016, we made our first Hello Kitty’s Kids eyewear distribution. We have faith in using famous cartoons as to expand our “eyewear for kids” market. That is the reason why we chose to work with OPAL to distribute Hello Kitty Eyewear to the Southeast Asia region.
In 2017, we made a lot of great achievements. We worked with Google and created our first digital marketing strategy. We gave our business a facelift, including our branding, our official website, our social media pages, etc. We developed our first 5A-class mobile-friendly website aiming to deliver the best products to our best customers. Our goal is to provide the best service quality among the eyewear industry.
We would like to thank all of our partners supporting us ever since. We promised to deliver the best products to our clients and to satisfy our consumers’ needs and wants.